Experience
Marketing experience, built on technology.
The timeline separates the two parts of my career: hands-on marketing and campaign management, and a long background in technology. Both are relevant, and each carries a different weight.
01Timeline
Roles and responsibilities
Gold marks marketing experience. Grey marks the technology background.
Sky Garden
Marketing Manager · Property management group
Responsible for the group’s marketing, including international marketing, from strategic planning to day-to-day execution.
- Marketing strategy and planning
- KPI definition and performance measurement
- International marketing
- Vendor and digital project management
- Websites, SEO and social media
- Paid advertising and media budgets
Genesis
Digital agency · Marketing and campaign management
Agency-side marketing and campaign work, across several accounts at once.
- Campaign management on the major media platforms
- Planning, setup and optimisation
- Performance tracking and reporting
Technology & IT
Background in computing
My professional foundation. Years of working with infrastructure, systems and processes, which gave me systems thinking, precision and the ability to break down complex problems.
- IT infrastructure
- Information security
- Enterprise systems
- Automation and processes
02Scope
At scale
Six-figure
monthly advertising budgets managed (ILS)
5
paid media platforms
Vendors
ongoing management of vendors and digital projects
International
activity across several markets
03Tools & expertise
Platforms and further expertise
Paid media
- Google Ads
- Meta Ads
- TikTok Ads
- Taboola
- Outbrain
Further expertise
- Business consulting
- Business development
- Growth strategy
- Automation
- Digital transformation
How does it look in practice?
Challenge, strategy, execution and outcome, in projects I have led.