Experience

The Experience Behind the Growth.

Around 20 years in technology, followed by marketing, media and budget management at scale. Each track shapes how I approach the other.

Career path

Roles and Responsibilities

MarketingSky GardenMarketing Manager · International Marketing
Led marketing for a property management group with audiences in several markets, from strategic planning to day-to-day execution.
- Marketing strategy
- International marketing
- KPIs and measurement
- Vendor management
- Digital assets
- SEO and social media
- Paid media
MarketingGenesisDigital Marketing & Performance · Digital agencyOver a year
Running paid media and marketing for several clients at once, across several platforms, each with its own goals and budget.
- Paid media across platforms
- Setup and optimization
- Ongoing performance tracking
TechnologyTechnology & ITInfrastructure, systems and information security~20 years
My professional foundation. Years of working with infrastructure, systems and processes taught me to think in systems, work with precision and break complex problems down.
- IT infrastructure
- Information security
- Enterprise systems
- Automation
- Technology operations

At scale

₪1M+in monthly media budgets I manage

6industries, from e-commerce to hospitality

~20years in technology, infrastructure and security

Real-timeperformance insights

Platforms I work with

Google Ads, Meta Ads, TikTok Ads, Taboola, Outbrain, Google Analytics

Tools & expertise

Results from the field, client by client.