Marketing Manager · Performance & Digital Strategy
Yaacov Vaturi Dembo
Marketing leadership, digital strategy and data-driven growth.
Experience in international marketing, media strategy and the management of significant advertising budgets, combined with analytics and a deep technology background. I lead marketing that starts with the business case and is measured by results.
Six-figure
monthly paid media budgets managed (ILS)
5
platforms: Google, Meta, TikTok, Taboola, Outbrain
International
marketing ownership across several markets
~20 years
background in technology, IT infrastructure and security
01In brief
I work where business understanding, technology, strategy and marketing execution meet.
My career began in computing: IT infrastructure, information security, enterprise systems and automation. I later moved into marketing, first at the Genesis digital agency and then as Marketing Manager at the Sky Garden property management group, with responsibility for international activity.
The technology background never left. It shapes how I build measurement, choose tools, work with vendors and connect marketing to the rest of the organisation’s systems.
02Responsibilities
What I bring to the role
01
Marketing strategy & planning
Plans derived from business goals: audiences, markets, messaging, channel mix and budget.
02
Performance & paid media
Campaign management across Google Ads, Meta, TikTok, Taboola and Outbrain, with budgets of several hundred thousand shekels a month.
03
Measurement & KPIs
Defining success metrics, tracking performance and turning data into decisions on budget, channels and messaging.
04
International marketing
Ownership of marketing for audiences in different markets, with channels and messages suited to each.
05
Vendors & digital projects
Working with agencies, developers and service providers: scope, timelines and quality control.
06
Websites, SEO & social
Ongoing management of digital assets: websites, organic search and social presence.
03The advantage
What the combination gives an organisation
01
A shared language with technology
Two decades in IT, infrastructure and security mean I can work directly with development and systems teams, understand constraints and implement tools and automation without a go-between.
02
Decisions grounded in data
Every activity starts with a measurable goal and is reviewed along the way. Budget moves where results point, not where habit leads.
03
From plan to execution
I build the strategy and stay involved in delivery: campaigns, vendors, websites and reporting to management. The gap between plan and reality stays small.
04Career
Experience at a glance
Marketing
Sky Garden
Marketing Manager · Property management group
International marketing, strategy, KPIs, vendor management, websites, SEO, social and paid media.
Marketing
Genesis
Digital agency · over one year
Marketing activity and campaign management across the major media platforms.
Technology
Technology & IT
Around 20 years
IT infrastructure, information security, enterprise systems and automation.
05Fit
Roles I am looking for
- Marketing Manager
- Performance Marketing Manager
- Digital Marketing Manager
- Senior Paid Media / Campaign Manager
At leading companies and international organisations, in roles that combine strategic ownership with close, hands-on work on data and execution.
Open to conversations about marketing and performance roles.
Recruiters, marketing leaders and companies are welcome to get in touch directly.